When creating your opt-in form to begin email marketing, you should always ask yourself a simple question: why should anyone be willing to give you their email address? What are you going to offer them in return? And how is your list going to give them value in exchange for that personal information?

Often the best answer to these questions is: with an incentive (or 'bribe' as it's often referred to). Here we will look at some options for things you can give away for free that will...

Building a mailing list is a fantastic marketing strategy in terms of ROI (return on investment). That is to say, that the amount you have to spend on building a list is relatively very small compared to the amount you can potentially stand to earn. This is one of the biggest appeals of this form of marketing and particularly for very small businesses, start-ups and entrepreneurs.

At the same time though, there certainly are some expenses involved in creating a mailing list. For starters,...

When creating a mailing list, it's not all about size. It is not simply a matter of throwing every technique you can at it in the hope of getting the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the long-haul this will actually create more problems. Read on and we'll look at three common mistakes that many marketers will make in a bid to quickly swell their numbers…

Giving Away the Wrong Freebie

Giving away...

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In many areas of our work, we keep track of information. What happened, when and to whom. Its management might take huge part of our time. It does matter how efficient we can be.


Did you know? It is easy to complicate and hard to simplify things.

The industry trained us to believe that complex things with more functions are better for us implying that they are worth more. It may be true in the case of engineers. But what about people working in other sectors, like...