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Authority Back Links

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Posted 22nd July 2010 at 07:56 PM by addykho

Authority Back Links


If you are keen to learn how to add some oomph and improve the ranking of your website in Google, you should consider using authority back links. Before I go further, back links are links (your website url or domain name) from other people websites to your sites. You don’t need tons of these to move up the ranks, but having some authority back links will catch the attention of the search bots and make it easier for them to rank you, index you, and post you as being more relevant to the search engine.

Authority back links are links from sites that are older, established, of high page rank and are popular sources of information for searchers. Some examples are Ezine articles and Scribd, both of which are article directory sites that you can use to easily upload articles pertaining to your site for readers. I have attached herewith a list of 30 Article Directories recommended for your reference.You can click on the image below to download the list.


Other examples of authority back links are sites such as Wikipedia or sites that end in .gov or .edu. Wikipedia is considered to be something of an authority site because so many people use it. Of course some sites are considered to be authority sites because they are older, they are made up of many people instead of just a few, and people use them for information all the time and trust their source. That is why Google like to Rank Wikipedia site on the 1st page.

Article Directories

The easiest way to start getting some authority back links on your site is to submit articles to directories such as Ezine and Scribd. This is also one of the most efficient ways to get people to come to your site because the articles you write will be related to your website and will have your URL right in or at the bottom of the article (resource box). Both of these sites are very easy to work with, so it’s a simple way to get some authority added to your website and they are free to submit to unless you want all the perks, in which case you’ll have to pay a subscription fee. However, for use in one or two sites, they are ideal just the way they are.

In order to write for these sites, it’s important to stick close to the editorial guidelines-broadly speaking, you have to have articles that are original, do not overtly advertise any one thing, and have to fall within a range of word count; usually between 250 and 5000 words. Be sure to stick with the guidelines and your articles will be posted that much faster which means more readers and more traffic to your site.

Squidoo


Squidoo is a blog and a community site rolled into one; it allows you to build ‘lens’ (article too) on whatever you are interested in or whatever your online business covers. These lens are then seen by everyone else in the Squidoo community or online and can be read, commented on and used as a link to your business site. You can check out one of the lens I created here: Bamboo Charcoal Home Air Purifiers


Lens are one stop webpages of sorts that point readers to your blogs, websites, social media and so on; plus you can make a bit of money of them (via affiliates like Amazon, eBay etc) for yourself or your charity. You can also use your lens to talk about yourself or your business. It’s free to use and very easy to get started on, so it’s a good way to get some authority back links on your website. Make sure to post new and fresh content regularly and keep your lens within the site guidelines (no X-rated material for example) and you’ll be able to use your lens to really promote your website.

Each of your lens should have at least three modules, plenty of content, pictures, relevant tags, and has unique content, not things that are lifted from other sites. Modules are things like RSS, text content, photos, and a guestbook, to name a few things. Keeping your lens updated is one of the best ways to become a lens expert and you can do this easiest by having an RSS module on your Lens so that when you update your blog, your Squidoo will be updated too.

Finally, make sure to update your biography with About you, a link to your website and a photo of yourself so that people really feel like they can get to you know you.
Keep in mind that your Lens has to be rated G or R; not adult content is supported through Squidoo anymore, so this is something to keep in mind if you have an adult oriented website that you want to promote.

HubPages



HubPages is a site where you can post articles, not blogs, related to your main keywords. HubPages is a great way to be seen as an expert in your field and thus have more people interested in your business and your niche. Just like Squidoo, HubPages are ‘mini webpages’ within the larger HubPages website. It’s important to use your main keywords in the things like the Hub URL and in your tags so that you can be properly ranked and optimized within HubPages and in the greater online picture. Again, please check out the Hubpages I created for Home Air Purifiers.

HubPages is much like Squidoo otherwise; you allow people to comment and rate your articles, post pictures, and have a biography where you can have a URL back to your main business. Just like Squidoo no adult content is allowed, so again, if you have an adult website, go elsewhere. Gambling is also prohibited, as is copying other articles.
Before you go tearing off to sign on with all of these sites-Ezine, Scrbd, Squidoo, HubPages and etc, take a moment to consider, honestly, how much you can do. While it’s true that the more authority back links you have the better, you also have to keep up with all of the sites you’ve joined up. All four of these sites demand original content that hasn’t been published on other article directories and Squidoo and HubPages demand that you do more than simply write; you also have to do things like have images, other media, links, and even advertisements to make a bit of money. This means that you have to the time to pour into these sites to make your corner worth viewing.

If you’re a newbie, I would suggest to start on Ezines and HubPages-Ezines is the top rated in the article directories, and HubPages is relatively easy to use.

You can always try your luck at DMoz. Dmoz is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. You can submit your site for approval. Sometimes it may take months for your site to get listed there. However, from my experience, it is not that easy to get listed there. So you just have to try your luck. Google likes Dmoz a lot and if you can have your site listed there, you can beat a site with 100s of back links from article directories!
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