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Adwords...Things You Should Know
Posted 2nd January 2012 at 05:09 AM by Amor
Tags adwords, internet marketing, online marketing, ppc
Terms you should know:
SERP - search engine results page
ROI - return on investment
USP - unique selling proposition
CTR - click-through ratio
CPM - cost per thousand (impressions)
PPC - pay per click
widget - a hypothetical product
conversion ratio - a percentage of leads that perform a desired action (sign-up, sale)
attribute - a specific visual or conceptual element of a page, an ad creative, or a sales
letter (used in fine-grained performance comparison testing)
Keep those statements in mind while reading...
With 100 keywords, that's $1,000/day!
Become A Super Affiliate
SERP - search engine results page
ROI - return on investment
USP - unique selling proposition
CTR - click-through ratio
CPM - cost per thousand (impressions)
PPC - pay per click
widget - a hypothetical product
conversion ratio - a percentage of leads that perform a desired action (sign-up, sale)
attribute - a specific visual or conceptual element of a page, an ad creative, or a sales
letter (used in fine-grained performance comparison testing)
Keep those statements in mind while reading...
- Your ads need to rank as high as possible on the list; above your competition,if possible.
- You need to pay as little as possible for each click, while ranking high.
- Your targeting must be as strict and narrow as possible.
- You need good ad copy to attract the "right" audience.
- Your ads must have high CTR.
- You need high conversion ratio.
- Your site must sell better than your competitor's site.
- Find a a promising keyword.
- Test and track to maximize your profit for this keyword (think conversion and marketing costs).
- Narrow it down and split into multiple keywords if you have to.
- Make this keyword / ad / sales copy combination produce $10/day of profit after all marketing expenses.
- Wait for the local marketplace for that keyword to settle after your entry.
- Learn and understand what you did and how you did it.
- Rinse and repeat.
With 100 keywords, that's $1,000/day!
Become A Super Affiliate
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