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PPC Pay Per Click Marketing

Adwords...Things You Should Know

Posted 2nd January 2012 at 05:09 AM by Amor (Learn The Art Of Internet Marketing)

Tags adwords, internet marketing, online marketing, ppc

Terms you should know:
SERP - search engine results page
ROI - return on investment
USP - unique selling proposition
CTR - click-through ratio
CPM - cost per thousand (impressions)
PPC - pay per click
widget - a hypothetical product
conversion ratio - a percentage of leads that perform a desired action (sign-up, sale)
attribute - a specific visual or conceptual element of a page, an ad creative, or a sales
letter (used in fine-grained performance...

Amor

Posted in Internet Marketing, PPC

Views 1146 Comments 0

How to Write an Attention-Grabbing PPC Ad

Posted 30th September 2011 at 04:50 AM by Amor (Learn The Art Of Internet Marketing)

Pay per click is perhaps the best advertising medium available for Internet-based businesses and for small businesses in general. It allows them to carefully cut the advertising fat by choosing exactly what they will pay for and what they wont. They not only get to select the keywords they want to bid on, but they only pay when someone actually clicks through one of those ads and is directed to their site. This is a far cry from paying for advertising on a billboard, which might generate a lot of...

Amor

Posted in Internet Marketing, PPC

Views 936 Comments 0

An Overview on Adwords and other PPC Programs

Posted 29th June 2011 at 04:21 AM by Amor (Learn The Art Of Internet Marketing)

Tags adword, ppc, ppc advertising, ppc marketing, ppc or adwords

If you haven’t used Adwords yet to promote your business, you’ve been missing out. Not only is it one of the fastest ways to advertise (you can get ads up in less than 5 minutes), but it is also one of the easiest ways to reach a massive audience. You don’t need good connections.

You don’t need a big mailing list. You don’t need a massive budget (in fact, you don’t even have to pay for your advertising fees until the end of the month). And you don’t need a degree in computer...

Amor

Posted in Internet Marketing, PPC

Views 1291 Comments 0

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