The one thing you NEED
Posted 4th April 2010 at 05:17 AM by Andyhenry
There are several misconceptions in IM that are responsible for lots of confusion and frustration, one is that once you have your own product you'll make money, another is that with enough traffic you'll make great money and the other is that building a list means you'll make great money.
People have already said it but I'm going to repeat it - None of that stuff works if you're targeting the wrong people.
You can 1000000 people to your site but you're selling sausages and they're vegetarians - you're not going to sell a sausage.
If you get 5 drug addicts to your cocain site - you've got 5 repeat customers. (I know that's a stupid example but you get the point).
People get filled with this generic "it's a numbers game" crap that misguides them into thinking lists and traffic are what building a business is all about.
That's BS - admittedly popular BS that's told by many people, but still BS.
This is where I like what mr Puddy is all about - he knows this better than anyone - it's about selling stuff, not stroking your ego about the numbers of people that come to your site. Until you sell something - nothing else matters (if it's a profitable business you're trying to build).
SEO - Irrelevant.
PPC - Irrelevant.
LISTS - Irrelevant.
Until you are clear about how you are going to effectively provide someone with a solution they want to buy...........
You don't NEED to understand anything about SEO to make money online.
You don't NEED to understand PPC to make money
You don't need a list to make money.
Those are things that you do AFTER you have your business clear - they're activities that support and scale your business, but if you have no business - they're just irrelevant distractions. As Rob said - SEO without a business is Search Engine Optimism.
This is a really important thing to consider.
There are a lot of deluded people who will tell you that you NEED a blog, a list, ppc, rss, articles, press releases, links, etc.. etc...
Those things are nothing to do with your business - they're tools and strategies for growing your business - they're not your business.
Most people are aware that if you're intending people to find you on the internet that you need to factor-in what they're searching for - because those searches and the way and places that they do them DEFINE how you need to take action to be find by them. If your market are all using Youtube and not Google then you're wasting your time on seo.
Yes - you CAN do many of these activities and 'hope' that you get some results - but that's gambling not business.
People selling you information to appeal to your desperation for success will tell you whatever they think you need to hear in order to buy their stuff. You think articles are the answer to your problems - there are people lined up to sell you stuff. You think SEO is the answer - the line of sellers is even longer.
Those things are like gold diggers shovels - and there are a lot of shovel vendors.
The thing they're not telling you is - they don't care whether you know where to dig or not - that's not their problem.
Yes, you might strike it lucky and happen upon a good place to dig - but if you use the right tools to do your research BEFORE you buy your shovel, so that you know what you'll find when you start digging in a particular place - the shovel is just an obvious part of your plan which you need to get your results.
Without your plan/map - you'll be buying shovels all year and not finding any gold.
IM is full of these misdirecting tactic/strategy/tool related focuses - that completely miss the point that the tool is only as useful as the job you can do with it and your understanding of how you can make money doing that job.
There is NO 'all you need' answer to your business - and everyone's business is different, so even if someone else has one for their business - it's probably not right for yours. The shovel that finds gold for them may not find gold when you dig somewhere else with it.
Andy
People have already said it but I'm going to repeat it - None of that stuff works if you're targeting the wrong people.
You can 1000000 people to your site but you're selling sausages and they're vegetarians - you're not going to sell a sausage.
If you get 5 drug addicts to your cocain site - you've got 5 repeat customers. (I know that's a stupid example but you get the point).
People get filled with this generic "it's a numbers game" crap that misguides them into thinking lists and traffic are what building a business is all about.
That's BS - admittedly popular BS that's told by many people, but still BS.
This is where I like what mr Puddy is all about - he knows this better than anyone - it's about selling stuff, not stroking your ego about the numbers of people that come to your site. Until you sell something - nothing else matters (if it's a profitable business you're trying to build).
SEO - Irrelevant.
PPC - Irrelevant.
LISTS - Irrelevant.
Until you are clear about how you are going to effectively provide someone with a solution they want to buy...........
You don't NEED to understand anything about SEO to make money online.
You don't NEED to understand PPC to make money
You don't need a list to make money.
Those are things that you do AFTER you have your business clear - they're activities that support and scale your business, but if you have no business - they're just irrelevant distractions. As Rob said - SEO without a business is Search Engine Optimism.
This is a really important thing to consider.
There are a lot of deluded people who will tell you that you NEED a blog, a list, ppc, rss, articles, press releases, links, etc.. etc...
Those things are nothing to do with your business - they're tools and strategies for growing your business - they're not your business.
Most people are aware that if you're intending people to find you on the internet that you need to factor-in what they're searching for - because those searches and the way and places that they do them DEFINE how you need to take action to be find by them. If your market are all using Youtube and not Google then you're wasting your time on seo.
Yes - you CAN do many of these activities and 'hope' that you get some results - but that's gambling not business.
People selling you information to appeal to your desperation for success will tell you whatever they think you need to hear in order to buy their stuff. You think articles are the answer to your problems - there are people lined up to sell you stuff. You think SEO is the answer - the line of sellers is even longer.
Those things are like gold diggers shovels - and there are a lot of shovel vendors.
The thing they're not telling you is - they don't care whether you know where to dig or not - that's not their problem.
Yes, you might strike it lucky and happen upon a good place to dig - but if you use the right tools to do your research BEFORE you buy your shovel, so that you know what you'll find when you start digging in a particular place - the shovel is just an obvious part of your plan which you need to get your results.
Without your plan/map - you'll be buying shovels all year and not finding any gold.
IM is full of these misdirecting tactic/strategy/tool related focuses - that completely miss the point that the tool is only as useful as the job you can do with it and your understanding of how you can make money doing that job.
There is NO 'all you need' answer to your business - and everyone's business is different, so even if someone else has one for their business - it's probably not right for yours. The shovel that finds gold for them may not find gold when you dig somewhere else with it.
Andy
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