Can you really get to know your prospect just by collecting data through online forms and exchanging a few emails?

The lead generation landscape has been constantly evolving, and it has gone from merely acquiring leads to a more committed approach when it comes to developing that raw prospect into a ripe fruit ready for harvest.

Think...

The B2B lead generation process can oftentimes be so complex that it would take more than one interaction for it to bear fruits. That is why it’s essential for a marketing team that relies on telemarketing to have a functional follow-up system for their initial point of contact.

Most of the time, B2B leads are not...