A variety of little tips and tricks to make your life that bit easier...
An Unlikely Call-To-Action That Broke A 20-year-Record!
The very first page of the very first chapter of Robert Cialdini book, “YES!”, reveals a humdinger of a tactic that likely gets completely overlooked by most who read it.
Here it is, in a nutshell:
Colleen Szot, a very well known woman in the infomercial industry, shattered a 20-year-record at a home shopping channel when she changed the standard infomercial call-to-action, “Operators are waiting, please call now” to:
“If operators are busy, please call again”.
Callers imagined lines of busy operators going from one call to another without a break and concluded, “If operators are really busy, it means lots of people want this product. Therefore, it must be really good”.
Social proof is supremely powerful!
Here it is, in a nutshell:
Colleen Szot, a very well known woman in the infomercial industry, shattered a 20-year-record at a home shopping channel when she changed the standard infomercial call-to-action, “Operators are waiting, please call now” to:
“If operators are busy, please call again”.
Callers imagined lines of busy operators going from one call to another without a break and concluded, “If operators are really busy, it means lots of people want this product. Therefore, it must be really good”.
Social proof is supremely powerful!
Total Comments 4
Comments
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Thanks for the tip Thomas - this info can be applied to our own sales systems, and instead of talking about it, I'm off to record a new audio!
Thanks buddy!
KenPosted 23rd August 2008 at 11:03 AM by Ken Reno
- Excellent post. Interested to how you think this can be applied online.Posted 24th August 2008 at 11:07 PM by BenShaffer
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Interesting, was just wondering the same thing -- how it could be applied online.Posted 7th November 2010 at 04:00 AM by sparckyz - Maybe...., If Servers Crash - Please Try Again! Or, something to that effect.....
James in Las VegasPosted 29th December 2010 at 12:05 AM by SongMan7
