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There is a controversy whether to spin articles or write original content each and every time for each and every article.

The challenge is that even for the fastest writer, and that would include me, it still takes up to 20 minutes to write a 400 word article on a topic that I know and don't have to research.

If I distribute an article once a week for each of my 20 sites and blogs that's nearly one full day each week to write the articles.

What I do is write...

Keyword phrases are how people search on the Internet and it's how the search engine return results.

When writing articles use the keyword phrase once in the title, once in the first paragraph and at least once or twice more in a 400 to 500 word article.

Don't stuff the article with the keyword phrase. That look unnatural to readers. Here's an example of an article which uses the keyword phrase how to grow a lush landscape.

The importance of the author bio box

You've incorporated a killer keyword phrase in the title of the article, creatively used it throughout the article and given your reader critical content. Don't lose them at the author bio box.

Most article directories allow the author to use a credit box at the end of the article with a couple of live links. A good way to capture the reader and motivate them to click on your link is to offer a teaser of more information...

Duplicate content penalty is a myth as far as articles are concerned
Google penalizes for duplicate content but not in the way that affects articles. The penalty is for the same, or nearly same content, on a website or blog that is used to manipulate the search engines. The same narrative is used on different pages within a website with the only difference being the keyword phrase.

Duplicate content penalty doesn’t apply to articles of blog posts. If it did, newspaper...