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Long Tail and Short Tail Keywords

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Posted 16th June 2010 at 08:47 PM by healtheworld

Some marketers don't use long-tail keywords, believing they have to rank well for the prime keyword phrases while others are using it to reach a demographic that has money in hand or simply the buyers. Would you rather get traffic from people searching the word <insert product name here> or from someone who types this into Google: “buy <insert product name here>”

The person who gets more specific with their searches is usually someone who’s ready to buy – someone who knows what they want (i.e. buy, review). Take the keyword golf for example. The person typing in golf may want to know its history for a project, might want to take a golf vacation, or could be interested in attending a local tournament. That won’t do you any good if your site sells golf clubs, but the long tail keyword phrase will cater to that crowd.

Pick your keywords and phrases carefully. Separate your broad, generic terms from your long-tail keyword phrases so that you can monitor your Google SERP (Search Engine Results Page) positioning and see how your keyword list is performing for you.

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Allan Corman
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