In this post, we’ll review Google Documents for business as well as give tips to those who, while casual users, haven’t taken the leap into full-time use of this productivity suite. With all the rage surrounding online document sharing in cloud hosted environments, and before going further, I strongly encourage entrepreneurs and small business owners to save a copy of all business related assets to an external hard drive. This advice seems to ‘cut against the grain’ as it concerns...

Hiring an Internet advertising agency is one of the most important decisions your business will make. Understanding this, it is important to ask prospective vendors the right questions. In this blog post and continuing our 12 pillars of Internet marketing series, we will briefly discuss how to see past promises and sales hype and determine what agency best suits the need. Before ‘going there’ and especially for ‘solo-preneurs’, with a bit of determination, you can forego these high cost...

Many years ago, I began the journey of learning how to Seo my website. Seo, short for search engine optimization, is crucial for long-term success regardless of industry keyword focus. Before presenting easy Seo strategies, a foundation must be established explaining what Seo is and further, why it is the difference between online businesses that fail and succeed. Here is the easy stuff, told to you hundreds of times which assist Seo efforts;

- Deep keyword research
- Clean, geo-focused...

Over the last several years, selecting a keyword rich, business name domain has become more important than ever. Search giants Google and Yahoo have made large acquisitions of well-known social media and video sharing websites and are constantly redefining search indexing parameters to align with new business. Prior to Google purchase of Youtube in 2007 and although owning a video hosting platform themselves at the time (Google Video), the search engine behemoth downplayed the value of video within...

OK – you have a great product or service getting on the first page of Google has become a relentless pursuit! The first step is describing services in a way which customers will first search and then locate online. Although many refer to sourcing searched keywords as Google keyword research, effective selection and deployment of search phrases on your website extends well beyond Google into every area of the Internet. Whether mining keywords for paid advertising, website content, social media...