How To Setup Google Authorship In WordPress

I worked on a training session for pretty much a full week this week on how to setup Google authorship in WordPress and the 1st half is now completed.

Google authorship markup has become increasingly important over the past little while and as soon as Google has their algorithms for markup established and "written in stone", authorship will become even more important.

What authorship markup does is establish the creator of an original piece of content as *the* original creator. Anytime anyone else on the internet uses the content that you create, you will be awarded extra "SEO strength" for being the creator, and the search engines will send more website visitors your way.

It's legit by the way, to use other people's content on your own blog. This is called curation and although it used to bother me to see someone else ranking ahead of my websites for my chosen keywords by using content that I created, now that I understand how content curation really works, it doesn't bother me much at all.

There are rules for content curation and as long as credit is given where credit is due with links back to the original piece of work no one will ever get in trouble for it.

Even YouTube videos. I used a couple of Matt Cutts SEO YouTube videos last week and curated them for content on my blog, but I'm kind of getting off the topic of how to setup Google authorship in Wordpress here aren't I?


Don't get confused when it comes to Google authorship in WordPress and getting your G+ profile set up. Authorship markup and Google Plus profiles are different things, although they do work hand in hand when it comes to WordPress SEO and search engine optimization.

As stated earlier Google authorship makes sure that content creators get credit for work before content curators, and your G+ profile brings all of your web connect together under the umbrella of Google.

Now how good would that be for SEO, to have everything in one nice, neat, little place for anyone and everyone to find? That's what your Google Plus profile does.

My advice to anyone that's even remotely interested in getting free website visitors from the 1st page of search engines is to check into Google authorship for WordPress and setting up a G+ profile, both!

By John Jarvis