There is no shortage of fluffy/puffy/shiny/flashy goo-roo driven drivel all around the web-i-net that continually pounds on the 'Content is King' drum.

Have you been drinking that poison tea?

Sure, if you take more than a moment to put down the latest shiny traffic generating plug-in or secret technique that 'gets you ranked high' you might have figured out that unique content is a very valuable thing.

There is no doubt that original and unique content is essential....

Fact: If there is no website for visitors to visit, Nobody will visit it...

One of my favorite movies is 'Field of Dreams' and it is loaded with some great marketing lessons.
Like 'If you build it, they will come'...

There was an entire team of ball players impatiently waiting for a place to play.
They had to resort to the supernatural powers to get Ray (Keven Costner) to build it for them.

He built it.

They came.

And,...