The Internet has created a modern fairy tale. It goes something like this: Entrepreneur launches a website. Entrepreneur cracks Google’s code and achieves the perfect SEO strategy. Entrepreneur goes on to get the “top spot” in the search results for his niche. Customers then flock to the site in droves to buy Entrepreneur’s product or service. Entrepreneur makes millions and lives happily ever after.

The reality of marketing your business on the internet is quite a bit more...

Fear of making mistakes or looking stupid can make anyone freeze up, even A-players. In a previous post I talked about how this fear can also lead to stalling behaviors which drain both revenue and productivity.

It’s also common for sales representatives to make faulty assumptions about prospects, which means they pass on those prospects without engaging in so much as a conversation. They believe that person can’t possibly want what they’re selling, and fear of rejection sends...

In today’s world of rapid online complaint systems and the tyranny of the “star rating,” great customer service has become a matter of survival. But many companies struggle to deliver great customer service, or even good customer service. Anyone who has dealt with customer service staff knows that most of the people employed in customer service are usually bored, ineffective, and even angry.

I believe that most customer service professionals have no idea what the job actually...

G+, Google Analytics, Google Webmaster tools: A DIY Guide

There exists a very powerful set of tools which you can utilize to help your website. They are available for free through Google. The degree of difficulty in setting them up varies. This is a guide for the Do-it-Yourselfers out there. If you have a webmaster, make them do it. They will be able to do it with more ease and comfort however setting them up can be accomplished by anyone with a little effort The three main pieces...

Reputation Management is too often a forgotten story in today's competition for an online presence, and Internet Reputation Management companies are even further away from peoples thoughts.

Whether through social media, camera cell phones, or anything in between, people are too often uncaring of what the consequences can be. Two recent stories bring to light the difficulties people face. One was a successful executive for Paypal, the other the owner of the L.A. Clippers.
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