I can’t believe we’re already up to episode 30 of the Content Champion podcast. I’m really enjoying putting these together so thanks for listening on a regular basis. On the show this time I’m revisiting the subject of building authority sites with Gael Breton of Authority Hacker.

You may remember last year I talked with Brian Dean of Backlinko about the same topic – and you loved that episode – so as it’s a subject popular with many people (including myself) I thought...

Welcome to show number 29 of the Content Champion podcast, thanks as ever for listening. This time, I’m delighted to be chatting about brand storytelling with Michael Brenner, Head of Strategy at content marketing software firm NewsCred.

Michael has over twenty years’ experience in sales, marketing and leadership roles, and it was his recent posts on the ‘content marketing imperative’ and ‘betting his future career on content marketing’ that really caught my attention....

In order to help the wider community understand some of the terminology used within the content marketing industry, I’ve put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.

Currently comprising over 550 individual definitions organised in alphabetical order, this growing list is already the ultimate resource of its type to be found anywhere on the Web. A massive task to put together and format, I must thank...

Hello again, welcome to episode number 27 of the Content Champion podcast. I’m excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.

In a prolific career, David has already published 10 books – including the industry classic, ‘The New Rules of Marketing & PR’. Yet as an ex-journalist it’s David’s Newsjacking strategy that fascinates me most. His book of the same name and unique approach to this...

Hi folks, welcome to show number 26 of the Content Champion podcast. This time round, I’m delighted to be speaking with authority blogger, social media expert and content marketing professional Kristi Hines.

Over the last five years, Kristi has become one of the most respected and sought-after bloggers in the social media and online marketing space, and has written for dozens of popular blogs including Social Media Examiner, Search Engine Journal, Crazy Egg and KISSmetrics.
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