Welcome to show 21 of the Content Champion podcast. In this episode, I’m discussing content syndication with expert marketer Brian Rice of Business2Community (B2C).

Despite this being only a part-time endeavour, Brian and his business partner have built the B2C audience to over 1 million unique monthly visitors, with a healthy revenue coming from onsite advertising and webinars.

Brian’s unique model of permission based RSS syndication means that everyday he can...

Hello again everyone, it’s hard to believe we’ve already reached episode 20 of the Content Champion podcast. On the show this time around, it’s my great pleasure to be speaking with the inspirational blogging expert Jon Morrow.

Former associate editor of Copyblogger, founder of GuestBlogging.com and CEO of BoostBlogTraffic.com – there’s nothing Jon doesn’t know about attracting more traffic to your blog and using your blog to grow your online business. So it was great...

The first time I heard the phrase content marketing, I thought, “Oh great. Another type of online marketing I have to worry about. What now?”

But after doing some research, I found that “content marketing” is just a new phrase for old ideas. Content marketing is nothing more than using entertaining, educational, or inspirational media to promote your business. Instead of selling directly, you’re simply communicating with your potential customers so they get to know your...

Hello again, welcome to episode number 19 of the Content Champion podcast. On the show this time, I’m delighted to be talking with local business entrepreneur and marketing consultant Bella Vasta.

Since leaving college, Bella has grown her house and pet sitting firm into an award winning local business – using innovative content marketing techniques to increase her customer base.

Bella’s enthusiasm and bubbly personality are very inspiring, and when it comes to...

You’ve just completed an epic blog post on a trending topic in your niche that took hours to research and several days to write.

Like any authoritative industry expert, you’ve packed the post with high value content and actionable points that are certain to solve the problems of your readers and convert them into loyal customers.

You click the publish button and prepare yourself for streams of knowledge hungry readers, dozens of comments and hundreds of social shares....