Getting people into your list is possibly one of the things that you have been told is the most important thing to do if you are a marketeer.

To a point this is true, but it is not the full truth.

You see you can have a massive list with hardly anyone buying from you, if your sole focus is on just building your list.

Understanding the 'lifetime value of a customer' however, is one important thing that I have learned that has made a massive difference...

Imagine that you had to take high altitude bomber aircraft that were designed to fly at high altitude and fly the same large aircraft at 60 feet above water to deliver a bomb that had never been delivered before to a target that had never been targeted before.

To do this you would have to do the following:

1. You would need to teach bomber flight crews who were trained and experienced to fly at high altitude and re-train them to fly at very low heights, at night and...

The humans hunger for knowledge is like a bird of prey's drive to hunt and kill.

However, if one feeds a bird of prey food it doesn't want when its not hungry, when you finally let it loose, it will starve to death; its instinct having been destroyed.

Our children, who at the age of 5 ask approximately 300 questions a day and who want to know everything about everything, are then sent to school.

At school they are then force fed knowledge they don't...

Today we are bombarded with negative news nearly all of the time. News about the state of the economy, poverty, financial problems and personal and organisational hardship. But have you ever wondered or thought for a moment that maybe it is the very news itself that is creating the problem and helping to perpetuate it? Or could it be thought itself that the news creates that is the problem. If so, could it also be the answer? Could the invisible create the visible?

"All of the...

"What the mind of man can conceive and believe, it can achieve" - Napoleon Hill

As I am writing this chapter the television, radio and newspapers in the UK are all reporting on the current state of the economy. Apparently we are on the brink of an economic recession which means that our economy is experiencing negative growth. The consistent reporting of this through all of the media is creating fear in people’s minds. Everyone is talking about it and the fear of what...