Hi there

I was driving up to an ATM machine the other day at the bank and something made NO SENSE to me whatsoever.

In fact, it was a bit damn disturbing if you ask me.

Why are there Braille Keypads at a drive-thru ATM machine?

Braille is for the blind, right? I certainly understand the hearing impaired, but the blind?

Driving?

It should be more alarming that the person ahead of me may have been that guy...

Every profession breaks down like this:

10% are great (The movers)

10% are awful (The wasters)

80% are average (The pussies)

Of course, its in the top 10% you want to be.

Now, that doesnt necessarily mean you need to be successful right now.

For instance, here are just a few things to keep in mind: (Ill assume youre not a waster here)

If you sell low priced products because you believe people...

The power of being unconventional.

Its very important to have in your marketing.

Controversial.

Bizarre.

Conspiracies etcetra etcetra etcetra

theyre all great ways to get that all important attention we marketers want.

We are, after all, in the attention getting business.

Problem with most marketing messages these days, though, is NOT the attention getting, its more the problem of getting the...

Ill jump straight into this.


How often do you sign up to email lists?


Often?


Thats not a good thing.


Anyway, have you noticed how almost every list you sign up for and consequently every welcome email you then get from that company or solopreneur, or whatever all more or less say the same thing?

Hey, thank you for signing up to me list
Welcome to the family
Over the coming days and weeks...

Hi there again

If this were the only thing I accomplished today, would I be satisfied with my day? Will moving this forward make all the other to-dos unimportant or easier to knock off later? Put another way: What, if done, will make all of the rest easier or irrelevant?

Simplicity is the key to it all, my friend.


Not the latest and greatest...