Are you using heatmaps ?
Posted 11th July 2013 at 12:57 PM by Matt Morgan
Heatmaps are a good hidden marketing tool which can you used to your advantages if you know how, and you have listed some good ways with squeeze pages and membership sites.
They are a good way to see computer activity from a different and angle, that many wouldn’t have done so before, and can certainly get marketers a new way to see their webpages and improve their marketing.
Some Heatmap Marketing Tips:
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They are a good way to see computer activity from a different and angle, that many wouldn’t have done so before, and can certainly get marketers a new way to see their webpages and improve their marketing.
Some Heatmap Marketing Tips:
- Use these for A/B tests. Eg Test 2 versions of one squeeze page using heatmaps. They can be used to see which one performs better, and use the better one for your marketing.
- Track click activity, so you see what people are actually clicking on, and what they are Not!
- Track mouseovers, to see what people are hovering over, to show where common interest lays, and check any neglecting areas.
- Don’t be scared, or don’t find it hassle to adapt your web pages due to the results from your headmap anaylsis.
Sometimes a little bit of extra effort can cause some big improvement in your success!
- Use heatmaps to detect flaws in your pages, and sites. When you do this you can use these results to improve them.
- Do headmap analysis to ALL of your pages, squeeze pages, sales pages, blog pages, and don’t neglect any! (even if you have 40 pages, spend time to do it on all) You will get an eye opener when you see these results.
- When you find the areas of your pages where visitors click/hover over the most, then place some adsense there (if it is a content blog for example)
then you can make some clicking $ money from them, as you know they common mouse hovering there.
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Matt Morgan
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