One bad marketing step is a considerable fault. A bunch of mistakes can derail the whole marketing campaign. These are six most common situations of wasting the budget and marketing efforts, some are more obvious, some are less - keep all of them in mind and avoid at all costs.


1. Reaching mobile users without a mobile-friendly website

Obvious,...

When you employ a software development company to implement your custom project, the first things you want to know is whether the project is implementable, how long it will take, and how much it will cost. The latter two points are closely tied to each other. You have to plan your project budget, so you ask for an estimation to reveal everything, but here's the problem: this...

We are glad to invite you to attend our free webinar on September 4th at 10:00 AM (PST), which is dedicated to the topic: ''When do mobile applications enhance business?''

The webinar will be useful for:
- startup businesses and innovators;
- owners of small and middle businesses, who wish to broaden the client audience.
This webinar deals with the problems faced...

Freemium is one of the main monetization models for mobile applications. Freemium offers a basic, 'lite' version of a software product, which is free of charge; while a premium version (that has extra features, services or content) can be unlocked after a payment. It seems very attractive for both software owners and app users. Everyone is allowed to try out the free version of the application, evaluate...

You have just decided on creating a mobile version of your website. Then comes the decision about the most convenient way of its implementation. There are three to choose from: mobile URL, responsive design and dynamic webpage. You'll select one, which allows your users to reach target pages and perform actions with minimum efforts. The choice depends on general website structure, types of content...