The Art Of Writing Sales Letter - Using Open-Ended Question
Posted 8th February 2009 at 10:11 AM by Oracle_320th
When it comes to sell, you don't want to make it easy for your customers. You want make them work hard.
The hardest they work, the more money they put at stake, the more they can't afford to get away from your offer - that's the key to successful sales letter.
You want make them contribute to the interaction. One way to do this is through the use of open-ended questions.
Ask something such as:
"how would you like if you have $100,000 per month?"
"what will you do with that money?"
"how do you plan your vacation if you have $10,000 tomorrow morning?"
This open-ended question can be used throughout your sales letter. Not only sales letter you can apply the same principle to your email promotion, video follow-up and so on.
The hardest they work, the more money they put at stake, the more they can't afford to get away from your offer - that's the key to successful sales letter.
You want make them contribute to the interaction. One way to do this is through the use of open-ended questions.
Ask something such as:
"how would you like if you have $100,000 per month?"
"what will you do with that money?"
"how do you plan your vacation if you have $10,000 tomorrow morning?"
This open-ended question can be used throughout your sales letter. Not only sales letter you can apply the same principle to your email promotion, video follow-up and so on.
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