By Paul Barrs

There’s a challenge that we all must face as business owners, and that is to establish credibility in the eyes of our customers. Over the years this task has become increasingly difficult, and even more so for the small business owner as the giants of business seemingly overwhelms the airwaves with their almost unlimited advertising dollar.

What can we do?

We take them on at their own game, but put aside the old rules with which so many...

By Paul Barrs

So let’s imagine that you run a veterinary surgery in Caloundra, on Queensland’s Sunshine Coast here in Australia. Over the years you’ve built up a solid following of local customers for your local business. But times are changing, more and more people are going online to seek out information, so, you follow the trend and put your business online. Fantastic!

The initial responses are impressive. Your current customers enjoy being able to access additional...

Don't believe that incredible search engine results are still possible for the average guy and girl? Are you still falling into the trap that you MUST have a gazillion "backlinks" with your preferred keyword phrase. Do you really think that you must have a domain name that is the same as your targeted keywords.

Sorry folks, it's all BS. Things are so much easier than that.

Here's a sample video from an upcoming training program when I show *just some* of the results...

By Paul Barrs

How long has it been since you sent out a letter to your customers? A few weeks? Months? A year or two? Maybe it was last Christmas.

How long has it been since you sent out a letter to your “prospective” customers? Yes, the people who haven’t yet even bought anything from you? Maybe even longer?

Though not unique, it is understandable.

For any small business the logistics involved in keeping in touch with a customer...

By Paul Barrs

There are many things that come together when building a website, but amongst all the hype, color and bells and whistles, there are six essential elements that absolutely MUST be followed when deciding on the structure of your online business.

1. Your website must be designed with the user in mind. Now I know this sounds obvious, but when I say “user” I don’t mean you. And I don’t mean your staff or your friends. Chance are they all have a similar...