By Paul Barrs

That’s a good question, and it’s one that every single website owner should know and be aware of. The problem is however, that for most businesses, their website isn’t their primary source of income, which is why it gets left out in the cold.

Here’s some another questions – how often should you update your Yellow Pages advertising? How often should you update your newspaper classified ads? What about the content of your monthly newsletter or...

Hi Folks -

Wanted to let you know about a MAJOR change going on at PaulBarrs.com shortly, hopefully this weekend - probably the biggest change / modification I've made in all the ten years it's been online.

Whilst I've been working on the 'aesthetic' look at feel of the site now for a few weeks, this one will completely shift my focus and marketing strategy.

If you'd like to follow it, take a look at the front page now, and also the page structure; and...

By Paul Barrs

Recently I was asked how to find new ideas to market online. You know the types that people are often after… the kinds that seem to magically have gold hidden in the rims of their breakfast bowls… the ones that have attached to them the single word –

And to today’s online marketer they are almost an aphrodisiac!

Niche. Niche.

I feel like one of the brave Knights of Camelot holding back the tide of woe and wonder...

By Paul Barrs.

Marketing and Maintenance.

No matter how much the investment to have the website built, the *real* money comes in the marketing and maintenance; not that it’s all that much in one go, but here you and the client have an opportunity to build a relationship that can last for years if done well. It means ongoing income for you and ongoing profit for your client.

It’s a win-win situation.

First things first you need to figure...

By Paul Barrs.

This is the final step of the ‘creation’ steps, and while most people who build websites for themselves are too easily apt to take the easier, shorter road, such should not happen here.

Even though the planning of your website project is by far the most important stage, this area should not be neglected simply because the ‘hard yakka’ is over. Further more, due diligence should be paid here just as much as in previous steps to avoid costly errors...