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The key function of your headline is to capture enough attention in the reader to get them to stop and read the next sentence. If your headline does not do this you are going to bomb. The five elements below are the things you can use to grab that attention and get you reader to go down that page. Although they are all important I would say creating curiosity is probably the most important. That and stating your USP in you headline....
| Advanced Warrior | |
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Before you begin to write a single word of copy you're going to need to do what I call "jump into your customers mind" What’s more important that “killer headlines” and killer hooks is getting into the mind of your customer. So ask yourself this about your market... What do they want to hear? · What are they feeling about their problem? · What are they most scared of? · What are they most afraid of? · What are they fantasising...
| Advanced Warrior | |
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Ok, you bought the books, looked at the sales letter templates And you started to drive the traffic. So where are your sales? Why aren’t people buying from you? This is the type of problem that many of my customers face before I meet them. It can be frustrating and it can make you go broke. And who wants that right? So let’s take a look at some of the quick checkpoints you can look at to start to turn around those...
| Advanced Warrior | |
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