I know this has been used previously in forums, but I wonder if anyone has thought to put it up in the places that they game like World of Warcraft etc.
So say your site was bigbucks.com, you could create a character named BigBucks as a first name and DotCom as a last name (if the game let you have a first and last name that is). If it did not then maybe just include the whole thing as part of your name. So it would be BigBucksdotcom or something like that.
Of course...