Yet another coaching lead product that will almost certainly lead people into a nighmare of spending thousands of dollars they don't need to spend. The site this time is called Home Profit Express and is another site using the same 'link posting" template that hundreds of other sites have used in the past.

It also deceptively using an NBC news report to imply association with Home Profit Express, and uses testimonials that appear to violate the FTC's no safe harbor guidelines....

A mailing list can be an important marketing tool to keep customers informed about the latest developments concerning your business. In addition, mailing lists are a great way to provide valuable information to them in the form of instructional articles or coupons; by including such content, you can make your mailing list more useful to customers, which will also make it a more effective marketing device. Mailing lists allow you to connect with your customers and encourage them to remain loyal to...

In the world of search engine optimization, the goal is to get your local site listed on popular search engines which will in turn direct traffic to your site on certain keywords relevant to your website.

Why then, you may ask, is it important to list your site on a major online directory?

The World Wide Web is organized based on trust. Links from one site to another are virtual stamps of approval. A link from a highly regarded directory like the Yahoo! Directory or Dmoz...

SEO, which stands for Search Engine Optimization, is the process of setting up a site to increase its rankings in search results from Google and other search engines. Internet users tend to trust sites in free searches more than they do advertised sites, making a high page ranking a useful tool to drive visitors and dollars to a website.

The first part of an SEO campaign is to identify the search terms, or keywords, that pertain to a given business. For example, a florist in Tuscaloosa...

If you own a business and people in your area can't find it online, you're missing out on many prime opportunities. Online marketing isn't just used to spread the word about a business across the world. After all, people often turn to the major search engines to find specific businesses in their areas. For all you know, you could be losing a great deal of business to another company that is succeeding in the local search engine results game. The good news is that it's not too difficult to get in...