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Marketing Basics

Posted 10th December 2010 at 08:25 AM by LaneB

Ever hear of SWOT, and the Four P’s? Read on!

This is Part 2 of a four part series on Testing Your Muse. If you haven’t already read Part 1, you can find it here.

In the Part 1 post, we discussed the importance of “test before you invest”. We aren’t heading to Las Vegas to play the slot machine; we are hoping to start a business and therefore need to make an educated guess before putting our money down. It’s all about calculated risk.

The...
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The Business Test

Posted 10th December 2010 at 08:24 AM by LaneB

This is part three of a four part series on Testing Your Muse. If you haven’t already read part one or part two, you can find them here.

Now that we have all the abstract ideas and terminology down, I would like to attack the practical side of things. How do we actually go about conducting a test? Let me teach you how to do it – the simple three step Musetester way.

Step 1: Set up a site
To sell any product you need a storefront. If you are looking to do online...
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Epic Business Fail

Posted 10th December 2010 at 08:23 AM by LaneB

This is Part 4 of our four-part series on Testing Your Muse. If you haven’t already read part one, part two or part three, you can find them here, here and here, respectively.

By now I’m sure you’ve begun to see the value of using Musetester to get your ideas off the ground. By using SWOT and the 4P’s, you’ll make sure any investment that you do choose will be backed up by the best research out there. As I said before, it’s your life, not Vegas.

What if...
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Happy Friday

Posted 10th December 2010 at 08:22 AM by Joanne D

It's my birthday today and I just discovered that I have WF blog!

I am actually taking the day off work because it's my special day, and I have a bunch of errands to run.

I do want to say that I am catching up on all my article and web content orders and will be ready to take on more very soon.

Check out my WF post in hire a warrior, or check JD Copywriting for more info.

Happy Friday.
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E-Commerce Strategy: Making Your Website’s Sales or Landing or Squeeze Page

Posted 10th December 2010 at 08:21 AM by LaneB

This is the first post in a four part series on creating a successful web page for your business venture. In this post I will go through the background information, and over the next few posts we will discuss how you can implement it.

Before talking about Internet marketing, we have to get the lingo down. There’s a lot of jargon thrown around and if you are not completely clear on what it all means you can feel like everyone around you is speaking Chinese. So let’s start with...
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