I have started pruning my ads.

I deleted 3 ads that were not generating any significant clicks from all my keywords.

Now using all time as my control. I have deleted all ads that with a CTR < 0.5% and which have over 100 clicks.
Reasoning:
I have WAY too many ads - its effecting my numbers and my QS score.
I needed a algorithmic way of selecting ads for pruning.
I want to focus on ads that will generate clicks and profits only.
...

dkruglyak wrote: Zale, Looks like you got most of the issues addressed and quality scores are the proof... I thought that might be the case as I posted only after reading Page 1 of this thread.


I apologize for the delay in responding. I had written a wonderful response yesterday. But didn't push submit. Then when I...

dkruglyak wrote: Zale,
Looks like you got most of the issues addressed and quality scores are the proof... I thought that might be the case as I posted only after reading Page 1 of this thread.


Wow - to get that far through certainly takes some patience.
I am a embarrassed at some of my earlier errors....

T202Wes wrote: yes you got it, it is the search partners.
Hi Wes (and everybody else),

Thanks for commenting. I appreciate it.

I have dropped the content search partners and am now in pure google land. Thinking it through now - its obvious this is where I should have started.

Its amazing...

dkruglyak wrote: ...