31st Post
Posted 4th March 2009 at 03:46 PM by Zale
dkruglyak wrote: Zale,
Looks like you got most of the issues addressed and quality scores are the proof... I thought that might be the case as I posted only after reading Page 1 of this thread.
Wow - to get that far through certainly takes some patience.
I am a embarrassed at some of my earlier errors. But the point of this post is to help others.
I know I will get to profitability. I hope my efforts will help somebody else somewhere as well.
dkruglyak wrote: I have just a few minor comments:
Not so minor - excellent!
I do appreciate it all.
BTW - do you have a name beyond dkriglayak? Like David or Doug, or...
dkruglyak wrote: Zale,
1) Does EVERY ad in EVERY ad group matches keywords? Any bad combinations would drag down quality scores of keywords, ads and the account.
Not every single one. There are a few keywords that don't. The ones with over 25 characters for example.
By the way - I had no understanding of the importance of the QS. From your comments - it seems its VERY important.
If you could expand on it, I would appreciate it. I had looked at Google's explanation of the QS and it didn't seem like something that was under my control or something I could change.
dkruglyak wrote: Zale,
2) My opinion is that running 10 ads per adgroup is an overkill. Would take you 10 times longer and costly to collect statistically significant data. I would run just 2 or maybe 3 ads at a time and focus on best CTRs, before focusing on conversion of clicks that come from these ads.
I had been wondering about that. I had no guidance at all about that.
I will look at reducing the number of ads.
Based on T202 stats - I can see which ones are pulling clicks. And those are not the ones I would have thought would be pulling clicks.
But - clicks are not conversions. The one conversion I had had came from an ad I thought would convert but is getting the least number of clicks. YES - Conversions are more important than clicks - I just don't have enough conversion data yet. (Its too bad I couldn't get paid for clicks)
YES - I know I can - but that's another project once this one is up and running.
dkruglyak wrote: Zale,
3) You still might have to atone for your account history! Just focus on ad CTRs to get on Google's good side and get your quality scores above 7 and 8, hopefully to 10 so you could reduce click costs.
Ok - here is what I am going to do:
Look at Keywords with QS 6 and below.
Prune and edit the ads what I can do to get started.
I will start counting ads with QS below 4 and see what I can do.
Anything else?
dkruglyak wrote: Zale,
4) Your post makes it appear as if you are "mechanically" copying the keyword into the ad and LP headline. Just to be sure the flow needs to make sense to humans, not just to satisfy Google's QS algorithm.
That was the way I started. It was recommended by at least two sites. It seemed to make sense.
BIG EXCUSE: I was too overwhelmed at the beginning with all the things I needed to do to get PPC working. It was a great way to get started with a large number of keywords. It was a pain to write headlines.
dkruglyak wrote: Zale,
5) Search partner traffic could be valuable too. I just suggest running it in a separate campaign, using different bids and gathering / analyzing different stats. Like which search partner brings what clicks and what conversions.
I understand and agree totally.
I realize the search partners and the content network work differently.
I am not sure how to manage them differently.
Also is it possible to you restrict where on the search partners you can work with - like "Placement" on the content network?
dkruglyak wrote: Zale,
6) Sure, people like to research (multiple clicks) before buying high-ticket items. Help them with you LP sales copy - offer "free reports" in exchange for email address and keep sending them emails till they buy something!
Happy to bounce around these ideas further... This is a learning experience for me too. What are your conversion rates and EPCs so far?
[/quote]
My EPC and Conversion rate is horrible. 1 Conversion from a few hundred Google clicks.
The current product is selling for $29.97. So its not a high ticket item. The LP is being provided by the advertiser who has been doing online sales since 1997.
Credible guy with a great product needed by my target audience.
Now off to modify my Ads with QS less than 7.
---
ARGHH!!!
This was supposed to be posted yesterday - sorry about the delay - I had a meeting and didn't push SUBMIT!!!!
Zale
Looks like you got most of the issues addressed and quality scores are the proof... I thought that might be the case as I posted only after reading Page 1 of this thread.
Wow - to get that far through certainly takes some patience.
I am a embarrassed at some of my earlier errors. But the point of this post is to help others.
I know I will get to profitability. I hope my efforts will help somebody else somewhere as well.
dkruglyak wrote: I have just a few minor comments:
Not so minor - excellent!
I do appreciate it all.
BTW - do you have a name beyond dkriglayak? Like David or Doug, or...
dkruglyak wrote: Zale,
1) Does EVERY ad in EVERY ad group matches keywords? Any bad combinations would drag down quality scores of keywords, ads and the account.
Not every single one. There are a few keywords that don't. The ones with over 25 characters for example.
By the way - I had no understanding of the importance of the QS. From your comments - it seems its VERY important.
If you could expand on it, I would appreciate it. I had looked at Google's explanation of the QS and it didn't seem like something that was under my control or something I could change.
dkruglyak wrote: Zale,
2) My opinion is that running 10 ads per adgroup is an overkill. Would take you 10 times longer and costly to collect statistically significant data. I would run just 2 or maybe 3 ads at a time and focus on best CTRs, before focusing on conversion of clicks that come from these ads.
I had been wondering about that. I had no guidance at all about that.
I will look at reducing the number of ads.
Based on T202 stats - I can see which ones are pulling clicks. And those are not the ones I would have thought would be pulling clicks.
But - clicks are not conversions. The one conversion I had had came from an ad I thought would convert but is getting the least number of clicks. YES - Conversions are more important than clicks - I just don't have enough conversion data yet. (Its too bad I couldn't get paid for clicks)
YES - I know I can - but that's another project once this one is up and running.
dkruglyak wrote: Zale,
3) You still might have to atone for your account history! Just focus on ad CTRs to get on Google's good side and get your quality scores above 7 and 8, hopefully to 10 so you could reduce click costs.
Ok - here is what I am going to do:
Look at Keywords with QS 6 and below.
Prune and edit the ads what I can do to get started.
I will start counting ads with QS below 4 and see what I can do.
Anything else?
dkruglyak wrote: Zale,
4) Your post makes it appear as if you are "mechanically" copying the keyword into the ad and LP headline. Just to be sure the flow needs to make sense to humans, not just to satisfy Google's QS algorithm.
That was the way I started. It was recommended by at least two sites. It seemed to make sense.
BIG EXCUSE: I was too overwhelmed at the beginning with all the things I needed to do to get PPC working. It was a great way to get started with a large number of keywords. It was a pain to write headlines.
dkruglyak wrote: Zale,
5) Search partner traffic could be valuable too. I just suggest running it in a separate campaign, using different bids and gathering / analyzing different stats. Like which search partner brings what clicks and what conversions.
I understand and agree totally.
I realize the search partners and the content network work differently.
I am not sure how to manage them differently.
Also is it possible to you restrict where on the search partners you can work with - like "Placement" on the content network?
dkruglyak wrote: Zale,
6) Sure, people like to research (multiple clicks) before buying high-ticket items. Help them with you LP sales copy - offer "free reports" in exchange for email address and keep sending them emails till they buy something!
Happy to bounce around these ideas further... This is a learning experience for me too. What are your conversion rates and EPCs so far?
[/quote]
My EPC and Conversion rate is horrible. 1 Conversion from a few hundred Google clicks.
The current product is selling for $29.97. So its not a high ticket item. The LP is being provided by the advertiser who has been doing online sales since 1997.
Credible guy with a great product needed by my target audience.
Now off to modify my Ads with QS less than 7.
---
ARGHH!!!
This was supposed to be posted yesterday - sorry about the delay - I had a meeting and didn't push SUBMIT!!!!
Zale
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