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Posted 4th March 2009 at 03:45 PM by Zale

T202Wes wrote: yes you got it, it is the search partners.
Hi Wes (and everybody else),

Thanks for commenting. I appreciate it.

I have dropped the content search partners and am now in pure google land. Thinking it through now - its obvious this is where I should have started.

Its amazing how the allure for giving away money for clicks that don't make money is really strong!!!!

The results of dropping the content search partners was a significant drop in impressions. So I saved money.

However, the CTR rate was .56% while I am used to a 1.5% when I included the search partners.

My cost per click went up.

I am assuming that this is because Google needs time to adjust to my new reality.

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I have received an interesting comment from the advertiser.

He told me they typically get 2 to 4 clicks from somebody before they choose to purchase.

I have noticed a large number of clicks for certain SID's.

Being able to track that is a significant advantage of Clickbank over CJ. And of course none of this information would be at all available if it wasn't for T202!

Zale
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