I have been driving Range Rovers for many years now and I love them, and I wanted to tell you about my recent experience with my local Range Rover dealership that has resulted in me spending another £50,000 with them on a new car because it will help you understand better the true value of good customer service.

About a month ago I left my home to travel up to the North of England. I was due to attend a meeting about 120 miles away and then continue my journey further north where...

Eighty per cent of your business comes from only 20 per cent of your customer base and this is known as the 'Pareto Principle'.

In business, we all work hard to try to find new customers, as without them we wouldn't have a business. Yet what do we do once we have someone as a customer?

Bizarrely some companies start to ignore their needs or worse still, provide them with bad service. What is even worse is that when the customer complains, they are treated as a 'bad...

Getting people into your list is possibly one of the things that you have been told is the most important thing to do if you are a marketeer.

To a point this is true, but it is not the full truth.

You see you can have a massive list with hardly anyone buying from you, if your sole focus is on just building your list.

Understanding the 'lifetime value of a customer' however, is one important thing that I have learned that has made a massive difference...

Hi Fellow Warriors.

Thank you for reading my blog and your interest in what I do.

If your interested I have published a number of books and one that may interest you is this one: 'Understanding Quantum Thinking (2nd Edition)' which you can find if you google it.

Imagine that you had to take high altitude bomber aircraft that were designed to fly at high altitude and fly the same large aircraft at 60 feet above water to deliver a bomb that had never been delivered before to a target that had never been targeted before.

To do this you would have to do the following:

1. You would need to teach bomber flight crews who were trained and experienced to fly at high altitude and re-train them to fly at very low heights, at night and...