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How To Remove Negative Feedback on Amazon

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Posted 26th August 2015 at 09:03 AM by repricerexpress

Guest blog post by Stephen from Full-Time FBA blog

A few months ago, I was outsourcing at retail and thrift stores with my wife. It was lunch time, so we took a break and went to one of our favourite local Mexican food restaurants. While we were waiting for our lunch to come, I received a text about a negative feedback on Amazon that was just posted to my seller account. By the time lunch was done, the negative feedback had been removed, and we enjoyed the rest of the day. How was this situation fixed so quickly? More on that in a minute…

Many Amazon sellers know that winning the Buy Box is vital to their success on Amazon. If you are wanting to win the Buy Box more often, one really great way is to improve your feedback score. When Amazon sees that you are a quality seller with an amazing reputation, their Buy Box algorithm is more likely to include your inventory. About 70-80% of all Amazon sales come through the Buy Box, so it’s really important to have all your ducks in a row in order to get the Buy Box a higher percentage of time.

Here are the methods I use to to keep a 100% feedback rating:

1. When choosing the condition of a product, round down, not up.

If you have a book and you think its condition is somewhere between very good and good condition, round down and list the book as good. Buyers can be very picky and if they think they are ordering a book in very good condition but get a book they believe is only in good condition, you might get a negative feedback for the order. Remember, people grade items differently, so it’s best to play it safe. Plus, if someone orders an item in good condition, but then gets it and thinks it’s in very good condition, then it is much more likely you’ll get a positive feedback rating.

2. Think twice about selling an item in acceptable condition.

I almost never sell an item that I think is in acceptable condition. Just like I wrote above, different people grade items differently, and what I think might be acceptable, someone else might see as completely unacceptable. Even if you provide the buyer with the most detailed condition notes describing exactly what the item’s faults are, they probably won’t remember when they get the item days later and are more likely to post negative feedback on your account.

3. When you get an unfair negative feedback on Amazon (and you will), act quickly.

Most of the negative feedbacks I get are product reviews, price complaints, or other unfair negative feedbacks. It’s against Amazon’s feedback policy for a buyer to leave feedback for a seller that is related to a product review or price. As soon as you get an unfair negative feedback, open up a ticket with Seller Support and ask them to remove the feedback as it violates the feedback guidelines.

When you describe your reasons to Amazon, limit the number of words you use. The longer the explanation, the more likely the Seller Support staff will ignore the bulk of your message and just deny your feedback removal request.

When communicating with Amazon, it’s always best to be concise and to the point. Most of the time, the Seller Support staff member will see your point of view and remove the unfair negative feedback. If they deny your request, your goal of feedback removal is not over. Simply open up a new ticket with Seller Support and hopefully the next Amazon staff member will understand your reasoning and remove the feedback.

4. When you get a legitimate negative feedback (and you will), act quickly, apologetically, and generously.


Maybe you forgot to put in the condition notes that the book you are selling has a lot of highlights and underlines on most of its pages… and now your customer is upset that they didn’t get a clean copy of the book. Perhaps you sent in a used music CD without testing it first, and your customer complains that the CD you sold them skips every 10 seconds. Sometimes when a buyer leaves you negative feedback, it’s deserved… but that doesn’t mean that you’re stuck with it for life.
While Seller Support probably won’t remove the feedback for you, the buyer can. When you get a negative feedback and you are in the wrong, reach out to the buyer with a friendly email. In the email, tell them that you are very sorry for the mistake you have made. Communicate to them that you have learned from your errors and you appreciate them pointing out where you went wrong. Ask them if there is anything you can do to make things up to them. Tell them that customer satisfaction is very important to you and that you want to do anything you can to make things up to them. Even go so far as to offer them a $10 Amazon gift card to make up for their inconvenience. In this email, DO NOT request that they remove the feedback; this will come later. Most likely, the buyer will accept the $10 gift card and your apology.

A few days after you send them the gift card, send them another email that communicates, once again, that customer satisfaction is very important to you. Ask them again if there is anything else you can do for them. Then, remind them that your feedback score is very important to you as a small seller on Amazon. Ask them, very politely, if they would consider removing the negative feedback only if they feel like you have made up for your error. Provide the buyer with a link or instructions to how they can easily remove (or update) your feedback score. Most of the time, the seller will remove the feedback.

NEVER (EVER!) connect the gift card with the removal of the negative feedback. Never even talk about them in the same sentence. It is against Amazon’s policy to offer gift cards in exchange for a feedback removal, so don’t even come close to making that connection in your email communications with the buyer.
Note: I got this Gift Card tip from Peter Valley in his book, Feedback Mastery: The Amazon Annihilation Feedback Repair System. If you get the book you’ll get even more details on this tip, as well as how to repair almost any other negative feedback situation. To learn more, read my Feedback Mastery book review.

5. Use Feedback Genius.

The methods that Feedback Genius use are truly… well… genius! When I signed up for Feedback Genius, not only did my positive feedback more than double, but I was also able to more easily stop negative feedback from happening.

Feedback Genius easily integrates with your Amazon account and automatically sends your customer an email letting them know that their order will be delivered that day (they look at the package tracking information to know this for sure). Feedback Genius then asks the customer, if they are happy with their order, to leave a five-star review on Amazon for you, the seller. Feedback Genius also tells the customer, if they have any negative issues with their order, to contact you so that you can address and fix these issues. I can’t tell you how many times I was able to avoid negative feedback since the customer knew to come to me with the problem before they left negative feedback for me on Amazon.

A few days after the customer gets the package, if they have still not left feedback on Amazon, Feedback Genius sends a friendly reminder for the customer to leave positive feedback or to contact you if there was an issue. Again, my feedback score has more than doubled since signing up with Feedback Genius, and I’ve been able to keep a 100% feedback rating.

My favourite feature of Feedback Genius is their text updates. Any time I get a feedback score of 3 or lower, Feedback Genius will text me and email me to notify me of the neutral/negative feedback. I can then act quickly to either ask Amazon to remove an unfair negative feedback, or I can email the buyer to start the feedback repair process.

Ok, so back to the Mexican food restaurant with my wife. We were taking a lunch break from working, and while we were waiting for our food to come, I received a text from Feedback Genius about a negative feedback that was just posted to my Amazon seller account.

Since I was out to eat with my wife, I asked her if I could take a couple of minutes to deal with this situation (I wanted her to know she was my priority, not work). She said it was fine, so I spent about 90 seconds on my phone in an attempt to fix the situation.

I first noticed that the feedback in question was actually a product feedback. This particular feedback was for 2-stars and the review stated, “This item is not what I intended. Do not like it.” Seeing as this feedback was in violation of Amazon’s feedback policies, I opened up a ticket with Seller Support five minutes after the feedback was posted. I simply asked them to review and remove the feedback. I told them it was a product review and would they please remove it. About an hour later, I got the notification that the negative feedback had been removed. Soon after that, lunch was over, and we enjoyed the rest of the day sourcing.

Without the Feedback Genius text, I probably would not have seen the negative feedback until the following morning. Who knows, I may not have seen the negative feedback for a few days. This delay would have potentially cost me sales while my feedback score was lower than it was supposed to be. Get a special bonus offer of Feedback Genius and tons of other great software on the new Amazon Seller Software Toolkit.

*A version of this blog originally appeared on Full-Time FBA blog.
Posted in Repricing, Ecommerce
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