YouTube - How Important Are Graphics to Sales Copy?

Years ago, I used to think that fancy graphics and headers were all you needed to sell a product online. After all, when you go to the store, that's usually all you see in front of you... whether it's cereal boxes or software boxes. But then one internet marketer showed me the truth... he displayed two sales letters side by side. One contained sales text and no graphics, the other contains graphics and no sales text. Which one do...

http://www.youtube.com/watch?v=7dzlz_xDHpQ

If you already sell products on the internet, and you experience some decent conversions, there are a few simple tactics you can apply to double or sometimes triple your sales. In this business, increasing your conversion rate even from 1.0% to 1.1% can mean you can bid higher on keywords for more traffic, raise your prices for more profits, or outsource more product creation, article marketing, and video marketing. Anything you can apply...

http://www.youtube.com/watch?v=WyNZpyK31sg

You should avoid paying an expensive copywriter and try to write your own copy for three reasons. First of all, when you hire a copywriter, you are hiring a stranger so you have no idea about their skill or work ethics. Second, many strangers on the Internet are lazy so you might end up waiting weeks or months for your sales letter to be ready. Finally, you have to take into account that copywriters are expensive.

Any time...

http://www.youtube.com/watch?v=mwb7WHwZDZ4

I want you to make a commitment today to write one headline per hour. That's all I want out of you.

If I came to you and said, I want 16 headlines today... you would give up. Instead, time yourself every hour. If you have a watch that beeps once per hour, that is great. When you hear the beep, go back to your piece of paper and write a headline for your product.

I don't care if you already have a product that's...

http://www.youtube.com/watch?v=G2RcItx1FFc

Find four ads from your junk mail pile or the Internet. This time, I want you to go for the larger ads. Look at each one and see if they introduce proof.

You always see proof on internet sales letters, but do you notice proof in TV and radio commercials? McDonald's marketing campaigns: "America's favorite fries according to a national taste test."

Commercials for household cleaning items show their...