http://www.youtube.com/watch?v=CK2dYBG3nkI

I have said many times that if your headline sucks, no one will read the rest of your sales letter or your promotional e-mail. No matter what you write, you need a great headline to get attention. So how do you come up with a great headline quickly, even if you are completely uninspired? You use a system for thinking up headlines, and the system I want to share with you today for coming up with an unlimited number of headlines for copywriting...

http://www.youtube.com/watch?v=B_bJVnW5k8o

If you know anything about copywriting then you must know at least a tiny bit about storytelling. Personally, I think that cookie-cutter sales letters with headlines, openers, benefit points, a guarantee and call-to-action can sell just fine. But if you already have all the correct selling elements in the right place, you can increase that sales letter's conversion rate by leaps and bounds if you introduce a story to connect the elements...

YouTube - OTC Copywriting Guarantee Formula

Every good sales letter has a guarantee at the end. When you are trying to sell something, no matter how appealing you make it, prospects are always going to have some resistance when it comes time to buy. It does not matter if you sell a $5,000 product or a $7 product, or even if you give away a free product. People are always going to wonder, what happens if I order and I do not get anything in return, or they get a product but it does...

http://www.youtube.com/watch?v=JJD-We2DGe8

Understand that the hardest part of copywriting, or any kind of writing, is the opening line. If you do not lead into your sales message with the correct story, it will not get read, no matter how catchy the attention headline or the rest of the page is. What makes the process even more daunting is that it is so hard to write on an empty page. That is why I always keep three phrases in mind when writing good openers: questions, connect the...

http://www.youtube.com/watch?v=gTQykgQq0J4

The AIDA formula (Attention, Interest, Desire, Action) is the only formula you really need to know when you write ads. It is the foundation of all selling and the sooner you understand the formula, the sooner copywriting will become an intuitive and simple process for you. Remember: Attention, Interest, Desire, Action.

First, you have attention. This is the point of any headline, e-mail subject line, or the first few seconds...