http://www.youtube.com/watch?v=f6A-vGEJl3k

As an up and coming copywriter, you might not know how to properly research your copywriting. If you write an ad for somebody and constantly find yourself switching back and forth from writing, fact-checking, and e-mailing your client for clarification, chances are you neglected to do the proper research. To make sure you are on the ball with your copywriting, you need to consider three factors: copy, factoids, and needs.

The...

http://www.youtube.com/watch?v=BhXElxdg9RY

A direct response sales letter, which can be a web page, magazine ad, commercial, or some other form of advertising, meant to lead the reader into some action and usually a sale, consists of three main parts. Those three parts of a sales letter are: a star, a story, and a solution.

Every sales letter needs a star. Sometimes this is obvious and the ads you read will contain a story. The ad will talk about Martha, the woman of...

http://www.youtube.com/watch?v=_7UbQHyh2E0

What exactly is the difference between copywriting and regular article writing? Simply put, copywriting is one of the highest paid professions, and article writing is one of the lowest paid professions. When you write sales copy, you are trying to get readers to take a specific action, whereas when you write an article, you are more often than not trying to take up space.

The first reason to choose copywriting over article...

http://www.youtube.com/watch?v=zfOoixW6Hn4

Speedwriting, the process of pumping out content - like book chapters, sales letters, or articles - works if you apply the correct formula. That's right, it is well within the reach of the human mind, and the human body, to write dozens of articles - as many as 7 or 8 in under an hour.

Want proof? Studies have statistically shown that the average speed of human speech is 120 words per minute. When you speak at a normal rate,...

http://www.youtube.com/watch?v=MwLMeopUVIE

It is definitely possible to write a complete sales letter in minutes that's ready to sell your product and take orders for your web site. Many writers take way too long to put out a piece of copy, because they refuse to follow any formula and instead take the artsy approach to pumping out content. If you can ignore your artistic tendencies for just a few minutes, succumb to the intense pressure of completing a sales letter on time, and adopt...