YouTube - Regular Developer or iPhone Developer?

Writers, programmers, copywriters, marketers, and outsource experts: How do you become the best at something? Get more specialized.

Think about it. If you're trying to be a marketer, nothing more specific than that, you're going to find thousands if not millions of people who market better than you.

On the other hand, if you were an EXPERT marketer about toilet training your cat, how many people in the...

YouTube - How to Write One Article Every Day for the Rest of Your Life

You need to write one article every single day. This might be an article you post on your blog, submit to article sites, post on a forum, mail to your list, or add to a book. If you write just one article per day, you will be able to express yourself with crystal clarity and never run out of ideas or content.

If you have any piece of information that you can share, even if it's something off the...

YouTube - Respect Your Audience's Attention Span

Over and over I see internet videos "supposedly" meant to sell prospects that are just plain too long. When marketing with video, whether it's a screen capture video, talking head, or full blown multimedia presentation, you need to keep your message short.

The average human attention span lasts 8 to 10 seconds, which in itself is only enough time to display 26 words on screen. If you grab the attention of a...

YouTube - Are You Doing Something Every Day?

It can be tough to stay motivated and on-task day in and day out, especially if you're self employed. In addition to that, if you're self employed and you work from home, you have to battle the urge to stay away from the TV, play with the kids, and so on. Luckily, there is hope. There are three tactics I use every day to stay motivated, even though I work a day job and have very little free time.

First of all, make sure you...

YouTube - How Can I Avoid Failure?

Worried that your product will tank? Okay, make a mini-product and sell that at a lower price first. For example, you want to record a DVD with 2 hours of "how to make a web site" videos. But that means you'll have to do all the work of scripting two hours of video, possibly have to re-record certain lessons, make a DVD menu and CD art... get a company to burn the DVDs, package and mail them...

That sounds like it could be...