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Copywriting Tips - Analogy and Testimonial Storytelling Methods That Boost Sales

Posted 21st November 2008 at 09:15 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

When you write copy for sales letters, it improves your conversions and keeps prospects on your site longer if you can tell a story while you sell. In the past I have described my two favorite types of stories: the What-If approach (start with the word "imagine" and build up imagery), and the How-To approach, where you turn your ad into an advertorial and try to teach prospects something before you sell to them. My other two favorites...
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