Effective sales copy on a website shouldn't suggest that the reader take some specific action, but demand the customer take a specific action immediately. This is known as the call to action (CTA) and it is the most important part of any type of sales copy.
Everything preceding the CTA should be pushing the customer into taking the definitive action you want them to take: Namely, to purchase your product, subscribe to your service, click on a link, etc
Rule 1: The CTA must be very...

Every time a new product is launched, be it a hard-good, perishable or digital product, one of the most important steps in the preparations taken for launch day is the writing of the sales copy that will be used to promote the product. Good and convincing sales copy is an absolute must if the conversion potential of a particular product is going to be reached.

Good sales copy is definitely not something that can be learned over night, but it can be learned and it must be learned if...