Every time a new product is launched, be it a hard-good, perishable or digital product, one of the most important steps in the preparations taken for launch day is the writing of the sales copy that will be used to promote the product. Good and convincing sales copy is an absolute must if the conversion potential of a particular product is going to be reached.

Good sales copy is definitely not something that can be learned over night, but it can be learned and it must be learned if...