Every time a new product is launched, be it a hard-good, perishable or digital product, one of the most important steps in the preparations taken for launch day is the writing of the sales copy that will be used to promote the product. Good and convincing sales copy is an absolute must if the conversion potential of a particular product is going to be reached.

Good sales copy is definitely not something that can be learned over night, but it can be learned and it must be learned if...

http://www.youtube.com/watch?v=G2RcItx1FFc

Find four ads from your junk mail pile or the Internet. This time, I want you to go for the larger ads. Look at each one and see if they introduce proof.

You always see proof on internet sales letters, but do you notice proof in TV and radio commercials? McDonald's marketing campaigns: "America's favorite fries according to a national taste test."

Commercials for household cleaning items show their...