Writing good copy ain’t always an easy task. Some folks manage to do it reasonably well, and some folks manage to mangle it beyond repair. The problem a lot of people run into is trying to be ‘too creative’. Yeah, I know, TOO creative? Who KNEW there was such a thing!

But alas, there is, and it happens a lot when people are trying to write sales copy. They are so focused on making their ad eye catching, and trying to get it to stand out that they go overboard and end up...

There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign’s and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI.

Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business consultant. This can be an amazing asset to you, and make a huge difference in your results...

Hello all,

I have just posted the first product review to OpenBoxReviews.com

The product I examine in detail is the new content creation skill training course: Interviewing Unwrapped by Heather Vale.

This is not the usual throw-anything-up-and-hope-it-looks-authentic kind of review. For the last few weeks I have personally used this product and hope that my comments might help anyone who is considering learning to interview correctly and generate content rich...