You hear it all the time in the digital advertising and marketing industry: Always be testing. It applies to everything from keywords to landing pages to creative assets and more, but for the purpose of this post we’ll focus on ad copy.

Do a quick Google search for ad copy testing and you’ll find information about all sorts of tests you can try. Capitalizing certain words and letters, adding...

Writing good copy ain’t always an easy task. Some folks manage to do it reasonably well, and some folks manage to mangle it beyond repair. The problem a lot of people run into is trying to be ‘too creative’. Yeah, I know, TOO creative? Who KNEW there was such a thing!

But alas, there is, and it happens a lot when people are trying to write sales copy. They are so focused on making their ad eye catching, and trying to get it to stand out that they go overboard and end up...