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What is Up With JPEG Headlines?

Posted 23rd January 2009 at 05:25 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

You might have noticed recently on some sales letters that the attention-grabbing headline you like so much is actually an image, not text. Have you tried this yet? All you need to do is perfect your headline, then open up an image editing program like Adobe Photoshop, add the text you want in the appropriate font, color, and size, crop the image and save it. You can even have a freelance graphic designer to do this for you for $5 or $10. But why the heck would you want graphical headlines on your...
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