50onRed’s CPC and CPV solutions recently got hooked up with recommended keywords, which we pulled from our top-volume keywords across our most popular verticals. With one click, Advertisers can add entire lists by channel, or choose individual keywords to add to their campaign. Handy, right?

We’re not gonna sugarcoat it: Optimizing keywords can be downright tedious, especially...

Crafting a successful digital advertising campaign is a delicate science. You might know the right things to do, but what about the things you shouldn’t do?

Here’s a list of common campaign mistakes to avoid and how to solve them:



Don’t be this guy^.

1. Targeting an Audience That’s too Broad or Narrow

In an ideal world,...

We’ve all been there: Our campaign is getting views when all of a sudden, traffic plummets and we switch into full-on panic mode, complete with elevated heart rates and sweaty pits.
But a drop (or even complete stop) in traffic isn’t always the end of the world, and the quicker you can figure out what caused it, the quicker you’ll be back on track.

Let’s put on our detective hats...

Getting clicks is only half the battle in a successful PPC campaign. If your offer’s landing page isn’t optimized, you’re missing out on potential conversions. You’re paying for each click, so you definitely want to maximize your opportunity for ROI with a compelling (and functioning) landing page.

The good news is, you don’t have to spend a whole lot of time optimizing your landing page....

You hear it all the time in the digital advertising and marketing industry: Always be testing. It applies to everything from keywords to landing pages to creative assets and more, but for the purpose of this post we’ll focus on ad copy.

Do a quick Google search for ad copy testing and you’ll find information about all sorts of tests you can try. Capitalizing certain words and letters, adding...