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[Podcast] Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin

Posted 20th June 2015 at 10:52 AM by LozJames (Content Champion on WF)

Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss…

It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and...
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3 Steps To Measure The Success Of A Mobile App

Posted 3rd July 2013 at 09:13 AM by MobiDev




A successful mobile application is the purpose of each software owner. How can that purpose be achieved? The answer cannot be that simple. Preparations and planning matter; software design, development and deployment matter; marketing and promotion matter. A successful app is a result of well-planned and implemented strategy. Measuring the success of a mobile app is much more than counting the number of downloads.
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