Wanting to build and sell your own business? In this podcast session we speak with Steven Fazakerley who started FYI Telco back in 2006 and which he just recently sold in early 2016.

Topics discussed during this podcast include;

- The biggest mistakes you can make when starting a business
- How to grow your business
- How to sell your business

Here’s a timeline of the topics discussed during the podcast:

0:00 – Introduction...

A Pay Per Click Beginner’s Guide


Should you Pay Per Click?
Commonly refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.
You research and choose the hottest keywords, then burn through your daily budget in...

Long has the debate raged about which is the better use of internet-marketing budget: paid-search initiatives or organic methods to gain new customers. PPC people generally feel the tools at their disposal are faster, more measurable, and therefore superior to organic, while SEO types insist that their techniques have more staying power and are more “honest” in the end. The truth is that there’s a place for each in any comprehensive marketing strategy and we’ll now explore some developments...

Should you Pay Per Click?

Commonly referred to as PPC among the savvy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.

You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.

Traffic is great. Traffic improves your search...

Do-It-Yourself

What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “<a href= http://www.cleverclicks.com.au/search-engine-services.php> Search Engine Optimization Australia</a>”).


Write down...