Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships.

You must stay involved with your clients by communicating with them on a regular, consistent basis.

A key factor is to reward them for their business by sending them exclusive discount offers for past customers only. And always remember to send birthday cards and holiday cards to your clients....

Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.

I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my students and I include a CD containing an audio recording of the DVD. The CD is an absolutely free surprise bonus. It costs me more money to include the CD, but I don’t...

My grandfather’s type of customer service is an experience, the very experience that leaves a great last impression. The last impression is the very last thing a client remembers about you before departing from your place of business.

One of the keys to leaving a great last impression is to engage in a heartfelt conversation with your client. And one way to start that conversation is to wear...

Business is all about relationships. One great way to build those relationships is to pick up the phone and call your clients. Talk to them. Ask them how they’re doing and tell them how you can assist them in solving a problem that they’re currently experiencing in business.

Letters are great, too. People like getting letters that are written to them personally. I’m not talking...