Most people have little to no success with their marketing efforts. They waste tons of money on advertising that doesn't work and ultimately get frustrated with watching that money go down the drain time after time. Let me share with you what Marketing IS and IS NOT based on my own time-tested, proven strategies over the last 14 years...

Marketing IS Loving What You DO.
Marketing IS NOT Trying to Sell Something to Make Money.

Marketing IS Adding Extreme Value. ...

Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships.

You must stay involved with your clients by communicating with them on a regular, consistent basis.

A key factor is to reward them for their business by sending them exclusive discount offers for past customers only. And always remember to send birthday cards and holiday cards to your clients....

You can build a sustainable business by giving away surprise bonuses. Your clients will feel they’re getting the biggest bang for their buck.

My clients are always shocked when they receive surprise bonuses with an item that they ordered. Recently, a client from Hawaii ordered a one-dollar CD from me. When she opens the package that my team sent, five CDs will fall out. Four...

Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.

I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my students and I include a CD containing an audio recording of the DVD. The CD is an absolutely free surprise bonus. It costs me more money to include the CD, but I don’t...

My grandfather’s type of customer service is an experience, the very experience that leaves a great last impression. The last impression is the very last thing a client remembers about you before departing from your place of business.

One of the keys to leaving a great last impression is to engage in a heartfelt conversation with your client. And one way to start that conversation is to wear...