If you've no idea on what topics to write to your customers or subscribers, here are 10 topics i suggest for you to write about.

1) Industry News/Insights That Can Impact Your Business
2) Stretch Your Budget By Doing This With Our Service/Product
3) How Our Service/Product Can Simplify Your Life
4) Customer Spotlight
5) Your Company History
6) Ways to Connect With Us (Customer Service, Social Media, etc.)
7) Case Studies
8) Get to...

A 3 Step Action Plan For Small Businesses

How to Define your Ideal Customer

What is your ideal customer I hear you ask? Isn’t any customer a good customer? Not exactly…

Now if you’ve read any business books in the few years, chances are you’ve been exposed to the 80/20 rule… but just in case you haven’t heard about this universal law of productivity, I’ll explain it to you briefly.

The law of 80/20 dictates that...

Missing the Creative Brief, Unique Selling Point, Designing for Your Eyes and Lack of Why

More often than not, designers (and clients) tend to design a logo based on their own personal taste and preference, and end up missing the brand’s unique selling point or what makes it rise from the crowd. The most important step in the process of any design project is the creative briefing process. As an entrepreneur, you should clearly have a specific direction, your brand (company) should...

Social media marketing is marketing done through various social media websites, just in case you didn't already know.

Benefits of social media marketing

Increasing brand awareness
Actively participating in social media sites such as Facebook, Twitter & Youtube will help build your brand and increase awareness in pre-existing online communities. Social media can help you build and expand your customer base especially if you are a small or start up business...

CMS, which is short for Content Management System, is the new thing in town as far as web design is concerned. A business needs a website; it is that simple and there are no two ways about this reality. Any business that wants to make an impact will need to have an online presence, failure to which the business stands to lose a great deal. It is also important to understand that it is not just about having a website but having a good quality and dynamic website.

Today, most websites...