Building an optimal keyword list is a lot like shopping for the perfect pair of jeans. You can’t expect success right off the bat, but the more you experiment with different varieties, the closer you get to finding the best fit. Maybe you’ll even give that pair of crazy, acid wash cutoffs a shot in a moment of desperation, only to look in the mirror and say, “Damn. I look hot!”...

You hear it all the time in the digital advertising and marketing industry: Always be testing. It applies to everything from keywords to landing pages to creative assets and more, but for the purpose of this post we’ll focus on ad copy.

Do a quick Google search for ad copy testing and you’ll find information about all sorts of tests you can try. Capitalizing certain words and letters, adding...

Ok so lemme ask you a question.

Whats your favorite color? Is it blue or is it red, or is it purple or is it indigo....
Whats your favorite color?

Ok now...lets go slightly further with this.....

Whats your TYPE? Ya' know when someone says he/she IS or ISN'T my type.
Whats your type?

Ladies => Do you like short, chubby guys with thinning grey hair?
Guys => Do you like tall, leggy blondes with BIG...ok you get the idea ...

Load testing is one of the essential ways to assess the performance of your mobile and web software. This testing makes sure whether it's going to work without failures under the conditions that exceed the normal. As a good example may serve such software as mobile social networks. They have a constantly growing number of active users. The users' actions within the application interact...

I have decided to push the pause button on the previous squeeze test...

I regret it because I believe that it's all too important to keep sticking to one thing and carry it out to completion before jumping ship.

Well, I've jumped...

:-( <--- sad face...

Here are my reasons:

1. In regards to getting some better targeting (you know...the message/market match, I spoke of in the previous post), I have a better offer with a better...