Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates.

Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).

What are Unique Selling Propositions?

USPs are the features and attributes of a product or service that sets it apart...

Know Your Customer and Promote Your Unique Points

My previous post highlighted the importance of defining your USP – your Unique Selling Proposition – and this post will look at why you need to know your customer and promote your unique points.

You can accelerate the success of your Internet Marketing business by properly identifying who your ideal audience is, determining where to find them online and designing all of your promotional material to appeal to them.
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Is Your Selling Proposition Unique Enough?

Experienced Internet Marketers and newcomers alike are finding it more challenging to grow their online businesses and increase their income, and in these challenging times it might come down to whether or not your selling proposition is unique enough.

Everybody is trying to duplicate the perceived “success” they think they see in others, but the practices and principles of doing business online have been changing faster than...